Skip to main content

WhatsApp will start showing ads on Status section, VP Chris Daniels confirms




Brace yourself for ads on WhatsApp. Chris Daniels, Vice President of WhatsApp, on Wednesday said that the company was going to monetise the service by allowing businesses to run advertisements.

“Facebook will start monetising WhatsApp, and show ads in the ‘Status’ section of the app”, Chris Daniels said. This is also in line with Facebook’s plan to monetise the ‘WhatsApp for Business’ app which is currently free for businesses. Facebook will charge companies for running ads on the platform. These ads will be interlinked to the advertiser’s profile on WhatsApp.

Chris was speaking on the sidelines of the platform’s partnership with Invest India to promote Indian startups. WhatsApp will offer $250,000 to five startups through the ‘WhatsApp StartUp Challenge’ .

Chris did not reveal a timeline for the roll-out of the advertisements but it’s reported to arrive early next year. According to a recent WSJ report, WhatsApp is currently being tested by around 100 companies.

It’s not clear how ads on WhatsApp will function, whether they will be shown randomly to users or if they will be targeted based on users’ interests.

WhatsApp, which is the world’s largest messaging application and has over 250 million users in India, has remained ads-free platform since its debut. Things, however, started to change after Facebook acquired the company in 2014 for $19 billion.

WhatsApp founder Brian Acton, who left Facebook in September 2017, earlier this month said that Mark Zuckerberg had planned to monetise WhatsApp by serving targeted ads.

“Targeted advertising is what makes me unhappy,” Acton told Forbes.

Acton also disclosed that he had proposed monetising WhatsApp through a metered-user model wherein users are charged after a certain limit of free messages is exhausted. His plans were turned down by Facebook Chief Operating Officer Sheryl Sandberg.

Alex Stamos, Chief Security Officer at Facebook, defended the company’s decision to generate revenue on WhatsApp.

“Eventually, WhatsApp is going to need to generate revenue... This could come from directly charging for the service, it could come from advertising, it could come from a WeChat-like services play. This first is very hard across countries, the latter two are complicated by E2E,” he said.


Source:- Hindustan times
Labels:

Comments

Post a Comment

Popular posts from this blog

Amazon India Celebrates Fifth Anniversary by Giving Cashback; CEO Jeff Bezos Says Humbled by Opportunities Ahead

Amazon is celebrating its fifth anniversary in India The company is giving a cashback worth Rs. 250 CEO Jeff Bezos posted a letter addressing Indian customers Celebrating its fifth anniversary in India,  Amazon  is giving Amazon Pay cashback worth Rs. 250 to customers spending Rs. 1,000 or more on its online marketplace. CEO  Jeff Bezos  posted a letter on the Amazon India site to announce the new offer. The Seattle, Washington-based company launched the online marketplace in the country back in June 2013. After the initial success of the online marketplace, the company brought the Amazon Prime paid subscription service, Amazon Prime Video, Alexa voice assistant, and Amazon Music. The arch-rival of Walmart-backed Flipkart is reported to have a valuation of $16 billion (nearly Rs. 1,07,000 crores) with a market share of 30 percent - identical to the share owned by the homegrown e-commerce company. ...
Post a Comment
Read more

Whatsapp Admin

Whatsapp Admin       Facebook-owned WhatsApp is likely to give group administrators more powers where they will be able to restrict all other members from sending text messages, photographs, videos, GIFs, documents or voice messages in case the admin thinks so. According to WABetaInfo, a fan site that tests new WhatsApp features early, the popular mobile messaging platform has submitted the “Restricted Groups” setting via Google Play Beta Programme in the version 2.17.430. The “Restricted Groups” setting can only be activated by group admininstrators. Administrators can keep sharing media and chatting as normal as they restrict other members. Once restricted, other members will simply have to read their messages and will not be able to respond. They will have to use the “ Message Admin ” button to post a message or share media to the group. The message will need to be approved by the administrator before going through to the rest of the group. “A group can be restricted ...
Post a Comment
Read more

Train 18 rolls out today! 20 mind-blowing facts about Indian Railways engine-less Super train

Train 18,  Indian Railways ’ first 160 kmph capable self-propelled train set, rolls out today! Made in just 18 months, Train 18 is an engine-less train set that will replace the Delhi-Bhopal Shatabdi – India’s fastest – next year. The 16 coach fully AC train set has been manufactured at ICF Chennai under the ‘Make in India’ initiative at a cost of Rs 100 crore.   So what does the engine-less Train 18 offer to passengers? Here are 20 mind-blowing facts about Train 18: 1.  Train 18 has an aerodynamic driver cabin at each end. The entire set operates as a computer unit; the various equipment of Train 18 “talk to each other digitally” says ICF GM Sudhanshu Mani. 2.  It has a colour scheme of white and blue by ICF – a first for Indian Railways. It gives the look and feel of a world-class bullet train! 3.  Train 18 has centrally operated aut omatic doors with sliding footsteps to bridge gap between platform and train. The coach entry area also has a...
Post a Comment
Read more