India is the largest two-wheeler market in the world. Even though premium bikes – priced above Rs. 1 lakh – account for only 5% of total sales, the numbers are rising. In the last fiscal, sales figures of premium bikes comprised over 1 million units. The major highlight here is that Royal Enfield models accounted for more than 80% of the total sales of premium motorcycles. So, what makes Royal Enfield motorcycles such a great success? Let’s find out. The brand Royal Enfield is the oldest two-wheeler manufacturer in the entire world. It’s even older than Harley Davidson. Hence, this brand enjoys quite a legacy. Thanks to the high charm on offer, it benefits from an almost cult following. The old school design and the thump for the RE engines are a favourite of many motorcycle aficionados. Much more reliable While Royal Enfield motorcycles have been infamous for not being too reliable, the recent crop of bikes is much more reliable than their predecessors. True, so...
Let's Inspir Future...!