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The revised e-commerce norms come in the backdrop of several complaints by traders on deep discounts offered by Flipkart and Amazon The government has prohibited e-commerce companies from entering into exclusive deals for products. Tightening e-commerce norms for online retail firms, such as Flipkart and Amazon, the government on Wednesday took a host of steps and barred them from selling products of the companies in which they have stakes. The commerce and industry ministry also prohibited e-commerce companies from entering into exclusive deals for products. “An entity having equity participation by e-commerce marketplace entity or its group companies, or having control on its inventory by e-commerce marketplace entity or its group companies, will not be permitted to sell its products on the platform run by such marketplace entity,” the ministry said. Besides, the revised policy on FDI in e-commerce said that services should be provided by e-commerce marketplace entity o...