Google Will Pay Apple $9 Billion In 2018, And $12 Billion In 2019 As Default Search In Safari

Google might be the king of search right now, but it's not an easy task staying at the top. Aside from being efficient enough to convince users to come to them, Google also occasionally has to make sacrifices.

Sometimes, that's a $9 billion sacrifice to maintain its monopoly.

According to a Business Insider report, courtesy of Goldman Sachs analyst Rod Hall, Google will pay Apple approximately Rs 65,000 crore in 2018 in order to remain the Safari browser's default search engine. That number will also climb to $12 billion in 2019 (approximately Rs 87,000 crore).

If that seems like an unreasonable amount to pay for such intangible benefits, think again. After all, Safari is the default browser on everything from the iPhone, to the iPad and Mac. A lot of those users actually prefer Apple's browser to other options, meaning Google would in turn be generating a really high amount of ad revenue from searches. According to Goldman Sachs, the fee Google pays ends up being a fraction of what it earns.

"We believe Apple is one of the biggest channels of traffic acquisition for Google," the report said. The number has actually jumped significantly from the $3 billion Google paid last year. All of those are estimates, but there are actual court documents indicating Google did in fact pay Apple $1 billion in 2014 for its pride of place as search engine.

Again, none of this is something either company will comments on, even to confirm or deny. However, it seems like a fairly accurate estimate from analysts. Which is means if Google ever decides it doesn't need Apple to give it a special spot as default search engine, the iPhone maker is going to lose a significant chunk of its revenue.

Comments

Tata Sky Launches New, Unlimited Broadband Plans, Starting at Rs 590

With the impending launch of Jio GigaFiber expected to upend the fixed-line broadband industry the way it changed the mobile telephone landscape earlier in the decade, most incumbent broadband service providers are bracing for the expected onslaught by reducing prices, increasing data caps or, like in the case of Tata Sky, introducing a bunch of new, unlimited plans at relatively affordable price-points. Believed to have been spotted first by TelecomTalk, Tata Sky, known primarily for its DTH TV services, has listed a number of new unlimited broadband plans on its official website. The most affordable of the lot is a 16Mbps plan priced at Rs. 590 per month, while the other plans come with download speeds of 25Mbps, 50Mbps, 75Mbps and 100Mbps. All the plans come with free routers when subscribed for a period of at least three months. Tata Sky New Broadband Plans in Ahmedabad It’s worth noting that the available plans and pricing vary significantly across regi...

Amazon at $1 Trillion Pushes Bezos’s 2018 Gain to $67 Billion

Gain in his net worth more than FedEx’s market capitalization Amazon briefly became America’s second trillion-dollar company Jeff Bezos Photographer: Matthew Staver/Bloomberg SHARE THIS ARTICLE Share Tweet Post Email In this article AMZN AMAZON.COM INC 2,012.71 USD +0.00 +0.00% FDX FEDEX CORP 241.24 USD -2.71 -1.11% GOOGL ALPHABET INC-A 1,214.63 USD -17.17 -1.39% DIS WALT DISNEY CO 111.21 USD -0.81 -0.72% FOXA TWENTY-FIRST C-A 45.37 USD -0.03 -0.07% Amazon.com Inc. briefly became America’s second trillion-dollar company on Tuesday after adding $434 billion to its market cap this year. No one has benefited more than founder Jeff Bezos , who has added $67 billion to his fortune this year, giving him a $167 billion net worth on the Bloomberg Billionaires Index as of 12:30 p.m. in New York on Tuesday....

Avengers Infinity War: Here’s why Thanos will arrive in Wakanda to fight the Marvel superheroes

As the release of Avengers: Infinity War comes closer, the excitement mounts. The release of Marvel’s biggest film to date will likely be a huge event in itself. This film is the beginning of the end of the conflict that began with The Avengers when Loki came to earth with the Chitauri army. We learned that it was Thanos who sent him. But now, the Mad Titan has had enough of underlings. He is now coming to finish the work (which is destroying half the universe but he calls it “balancing the universe”) himself and to get the Infinity Stones. Reading further may spoil the important plot point in the movie for you. One of the Infinity Stones is Mind Stone which is stuck onto the head of Vision, the Android being that is half Ultron and half Jarvis and now a superhero. Vision was given birth in Avengers: Age of Ultron. Fans had guessed, correctly as it turned out, that the Lord of the Rings style battle scene as glimpsed in the Avengers: Infinity War trailer was being ...

Look in

Search This Blog