Skip to main content

Xiaomi Passes Samsung to Become Top Smartphone Seller in India in Q4 2017: Counterpoint, Canalys

Samsung Electronics has lost its crown as the top smartphone seller in India for the first time in six years, as it was outsold by China’s Xiaomi in the final quarter of 2017, data from two tech research firms shows.
Xiaomi’s aggressively priced suite of high-spec handsets and market expansion strategy enabled it to take the top spot in the world’s biggest smartphone market after China, said Tarun Pathak of Counterpoint Research.
The Chinese company, which is exploring a public listing and is now valued at close to $100 billion (roughly Rs. 6.34 lakh crores), entered India just over three years ago.
Its strategy there has so far rested on flash sales on leading homegrown e-commerce player Flipkart and US tech giant Amazon.com‘s Indian site, an approach that helped it snatch market share without have to spend heavily on marketing.
Counterpoint pegged Xiaomi’s smartphone market share in India at 25 percent in the fourth quarter based on shipments, ahead of Samsung’s 23 percent. Lenovo, Oppo and Vivo came in behind them, each with about 6 percent market share.
However, it ranked Samsung as the top seller for the year as the South Korean company was well ahead of Xiaomi in the first half of 2017.
Separately, research firm Canalys said Xiaomi shipped 8.2 million smartphones in the fourth quarter, while Samsung shipped 7.3 million.
“Multiple factors have contributed to Xiaomi’s growth, but the key reason for its current success lies in the autonomy that it granted its Indian unit, letting it run the business locally,” said Canalys analyst Ishan Dutt.
Canalys estimates Xiaomi has 27 percent of the Indian market while Samsung is on 25 percent.
“Samsung’s loss comes from its inability to transform its low-cost product portfolio,” said Rushabh Doshi of Canalys.
The South Korean company has been unable to win over cost-conscious buyers, thereby losing market share in the sub-15,000 rupee ($235) segment to Xiaomi quarter after quarter, he said.
Samsung said in a statement that it led Indian smartphone sales in the September to November period, based on data by research firm GfK.
A Samsung India spokesperson said, “Samsung is India’s number 1 smartphone company by a distance. As per GfK, which tracks sales to end consumers, in the last (November) quarter Samsung had a 45 percent value market share and 40 percent volume market share. Samsung is a full range player and leads the smartphone business across every segment of the India market in 2017. More importantly, Samsung is India’s ‘Most Trusted’ brand. We owe our undisputed leadership to the love and trust of millions of our consumers in India.”
Xiaomi could not immediately be reached for comment
Labels:

Comments

Post a Comment

Popular posts from this blog

Microsoft Office App Unveiled for Windows 10, Brings Features of Office.com

HIGHLIGHTS Office app replicates the Office.com experience Organisations can customise the app with logos and links App is free to download Microsoft has launched a Windows 10 app for their Office suite users, who frequently use the Web versions of the apps. The app provides an experience similar to what users get when they log onto Office.com - where links to all the web versions of all Office apps are conveniently linked along with quick access to the cloud stored documents and other files. The app is free and works across Office 365 subscriptions, Office 2019, Office 2016 and also for users of Microsoft's free Office Online service. The interface of the new Office app gives a near identical experience to what you will get from  Office.com , only packaged to integrate seamlessly with Windows. Besides the option to launch the Web versions of Office apps, Office 365 subscribers will also have the option to install the Office suite right from the app itself. Docu...
Post a Comment
Read more

Amazon at $1 Trillion Pushes Bezos’s 2018 Gain to $67 Billion

Gain in his net worth more than FedEx’s market capitalization Amazon briefly became America’s second trillion-dollar company Jeff Bezos   Photographer: Matthew Staver/Bloomberg SHARE THIS ARTICLE  Share  Tweet  Post  Email In this article AMZN AMAZON.COM INC 2,012.71 USD +0.00 +0.00% FDX FEDEX CORP 241.24 USD -2.71 -1.11% GOOGL ALPHABET INC-A 1,214.63 USD -17.17 -1.39% DIS WALT DISNEY CO 111.21 USD -0.81 -0.72% FOXA TWENTY-FIRST C-A 45.37 USD -0.03 -0.07% Amazon.com Inc.  briefly became America’s second trillion-dollar company on Tuesday after adding $434 billion to its market cap this year. No one has benefited more than founder  Jeff Bezos , who has added $67 billion to his fortune this year, giving him a $167 billion net worth on the  Bloomberg Billionaires Index  as of 12:30 p.m. in New York on Tuesday....
Post a Comment
Read more

Why everyone’s buying Royal Enfield motorcycles: 10 BIG reasons!

India is the largest two-wheeler market in the world. Even though premium bikes – priced above Rs. 1 lakh – account for only 5% of total sales, the numbers are rising. In the last fiscal, sales figures of premium bikes comprised over 1 million units. The major highlight here is that Royal Enfield models accounted for more than 80% of the total sales of premium motorcycles. So, what makes Royal Enfield motorcycles such a great success? Let’s find out. The brand Royal Enfield is the oldest two-wheeler manufacturer in the entire world. It’s even older than Harley Davidson. Hence, this brand enjoys quite a legacy. Thanks to the high charm on offer, it benefits from an almost cult following. The old school design and the thump for the RE engines are a favourite of many motorcycle aficionados. Much more reliable While Royal Enfield motorcycles have been infamous for not being too reliable, the recent crop of bikes is much more reliable than their predecessors. True, so...
Post a Comment
Read more