Skip to main content

Xiaomi Passes Samsung to Become Top Smartphone Seller in India in Q4 2017: Counterpoint, Canalys

Samsung Electronics has lost its crown as the top smartphone seller in India for the first time in six years, as it was outsold by China’s Xiaomi in the final quarter of 2017, data from two tech research firms shows.
Xiaomi’s aggressively priced suite of high-spec handsets and market expansion strategy enabled it to take the top spot in the world’s biggest smartphone market after China, said Tarun Pathak of Counterpoint Research.
The Chinese company, which is exploring a public listing and is now valued at close to $100 billion (roughly Rs. 6.34 lakh crores), entered India just over three years ago.
Its strategy there has so far rested on flash sales on leading homegrown e-commerce player Flipkart and US tech giant Amazon.com‘s Indian site, an approach that helped it snatch market share without have to spend heavily on marketing.
Counterpoint pegged Xiaomi’s smartphone market share in India at 25 percent in the fourth quarter based on shipments, ahead of Samsung’s 23 percent. Lenovo, Oppo and Vivo came in behind them, each with about 6 percent market share.
However, it ranked Samsung as the top seller for the year as the South Korean company was well ahead of Xiaomi in the first half of 2017.
Separately, research firm Canalys said Xiaomi shipped 8.2 million smartphones in the fourth quarter, while Samsung shipped 7.3 million.
“Multiple factors have contributed to Xiaomi’s growth, but the key reason for its current success lies in the autonomy that it granted its Indian unit, letting it run the business locally,” said Canalys analyst Ishan Dutt.
Canalys estimates Xiaomi has 27 percent of the Indian market while Samsung is on 25 percent.
“Samsung’s loss comes from its inability to transform its low-cost product portfolio,” said Rushabh Doshi of Canalys.
The South Korean company has been unable to win over cost-conscious buyers, thereby losing market share in the sub-15,000 rupee ($235) segment to Xiaomi quarter after quarter, he said.
Samsung said in a statement that it led Indian smartphone sales in the September to November period, based on data by research firm GfK.
A Samsung India spokesperson said, “Samsung is India’s number 1 smartphone company by a distance. As per GfK, which tracks sales to end consumers, in the last (November) quarter Samsung had a 45 percent value market share and 40 percent volume market share. Samsung is a full range player and leads the smartphone business across every segment of the India market in 2017. More importantly, Samsung is India’s ‘Most Trusted’ brand. We owe our undisputed leadership to the love and trust of millions of our consumers in India.”
Xiaomi could not immediately be reached for comment
Labels:

Comments

Post a Comment

Popular posts from this blog

Paul Allen: Microsoft co-founder and billionaire dies aged 65

Paul Allen, who co-founded Microsoft, has died aged 65 from complications of non-Hodgkin's lymphoma. He had revealed the disease's return only two weeks ago, after previously being treated for it in 2009. He had said he and his doctors were "optimistic" about treatment. His Microsoft co-founder Bill Gates said: "I am heartbroken by the passing of one of my oldest and dearest friends... Personal computing would not have existed without him." In a statement confirming his death on Monday afternoon, his sister Jody described the businessman as a "remarkable individual on every level". "Paul's family and friends were blessed to experience his wit, warmth, his generosity and deep concern. For all the demands on his schedule, there was always time for family and friends," the statement said. "At this time of loss and grief for us - and so many others - we are profoundly grateful for the care and concern he demonstrated...
Post a Comment
Read more

Redmi Note 7 India Launch Date Confirmed, Xiaomi's Latest Will Launch on February 28

Redmi Note 7 is powered by Qualcomm Snapdragon 660 SoC It supports Super Night Scene Mode for low-light photography Redmi Note 7 has Quick Charge 4 support for fast charging The Redmi Note 7 is one of the most hotly anticipated smartphones from Xiaomi, and after making an impressive debut in the Chinese market, the smartphone is all set to arrive in India. Xiaomi on Thursday revealed that the Redmi Note 7 will be launched in India on February 28, and the company has already kicked off the registration process for purchasing tickets for the launch event. Xiaomi has been teasing the Redmi Note 7's India launch for quite some time and it finally made the launch date official via a tweet today. The Redmi Note7 was launched in January, packing capable hardware and bringing an attractive design at a competitive price point in typical  Xiaomi  fashion. The smartphone quickly became a major hit as the company reportedly sold 1 million units of the...
Post a Comment
Read more

Redmi Go officially debuts, will cost just 4999

Xiaomi's first Android Go smartphone is official. The Redmi Go is based on Android 8.1 Oreo (Go Edition), comes in Black and Blue, and is heading to Europe and the Philippines in February. The phone packs a modest 5" 1280x720px LCD of the conventional 16:9 aspect, an 8MP main camera with LED flash and a 5MP selfie snapper. The Redmi Go is powered by a Snapdragon 425 with four Cortex-A53 cores running at 1.4GHz. There's 1GB of RAM and either 8GB or 16GB of storage, which can be expanded with a microSD card. The Redmi Go actually employs a hybrid slot so you can choose between extra storage and dual SIM support, but can't have both. XIaomi Redmi Go The battery on the Xiaomi Redmi Go has 3,000mAh capacity, which is very generous considering the tiny screen and modest chipset. Xiaomi Redmi Go The Xiaomi Redmi Go will go on sale in February at a price of €80 in Europe. Philipines pricing is yet to be confirmed as well as availability in other market...
Post a Comment
Read more