Skip to main content

Major shift in smartphone market, OnePlus overtakes Apple to become the top choice for premium users

A comprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands.
A Aomprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands. In the latest survey conducted in New Delhi, Mumbai, Pune, Hyderabad, and Chennai across different sections society viz., students, professionals and teens – it has been stated that consumers are now looking at premium smartphone brands as an ‘extension of their lifestyle’ or something that ‘make them feel more powerful’.
In a more interesting revelation, it has pointed out that OnePlus has emerged as the top choice of smartphones in the Indian market, overtaking Apple’s iPhone and Samsung. In the survey conducted, 59% of the participants of the age group of 18-32 are now eyeing OnePlus more than iPhone – which leads it to be the brand of choice for buyers seeking premium smartphones.
As per the study, even the age group above 40, is showing significant interest in OnePlus, with 15% of the total participants favouring it. The result points out the increasing brand influence of OnePlus, which is a distressing sign for other premium brands of smartphone in the country.
Most users showcase the significant amount of brand loyalty, when it comes to smartphone, the study stated. However, there is a small percentage that is looking to switch brands. While Apple happened to be the brand of choice for the existing OnePlus (6 per cent) and Oppo (18 per cent) users. OnePlus is gaining popularity across users from brands like Apple (6 per cent), Samsung ( 15 per cent) and Vivo (16 per cent). Even though small, a percentage of Apple users are also looking to shift to OnePLus.
Interestingly, in the premium smartphone user’s segment who have phones costing over Rs 50,000 – a whopping 12% are looking to shift to OnePlus.
The CMR MICI survey also points out that upgrades in design, performance, exceptional speed and enhanced gaming experience is what is driving the smartphone market these days. Nearly 83% of those who participated in the survey are looking to upgrade their smartphones every 1-2 years. Most of whom are looking for phones with features like in-screen fingerprint sensor, wireless charging and Virtual reality support. Many are looking to change their phones because of some recurring technical problem.



Labels:

Comments

Post a Comment

Popular posts from this blog

Cannot Wait for Dark Mode on WhatsApp? Here is How to Enable it on Android and iOS

What good is an app that doesn’t do a Dark Mode these days? Facebook Messenger does it, Amazon Kindle app has it and even the next iterations of the iOS and Android operating systems are focusing extensively on the darker side of things. That does make us wonder why the details about the final release of the much-awaited Dark Mode on WhatsApp for Android and iOS devices is still not confirmed. The most popular instant messaging app in the world may be rolling out a stream of updates and new features with very beta and final release over the past few month, but it could just be that it is waiting for the final release of iOS 13 and Android Q to roll out the Dark Mode goodness. However, if you really don’t want to wait, there are workarounds to get Dark Mode working on WhatsApp on your Android phone or iPhone, right away. If you are using an Android phone, you will need to be running a beta version of Android Q to enable the Dark Mode for WhatsApp. A lot of Android phones...
Post a Comment
Read more

Redmi Go officially debuts, will cost just 4999

Xiaomi's first Android Go smartphone is official. The Redmi Go is based on Android 8.1 Oreo (Go Edition), comes in Black and Blue, and is heading to Europe and the Philippines in February. The phone packs a modest 5" 1280x720px LCD of the conventional 16:9 aspect, an 8MP main camera with LED flash and a 5MP selfie snapper. The Redmi Go is powered by a Snapdragon 425 with four Cortex-A53 cores running at 1.4GHz. There's 1GB of RAM and either 8GB or 16GB of storage, which can be expanded with a microSD card. The Redmi Go actually employs a hybrid slot so you can choose between extra storage and dual SIM support, but can't have both. XIaomi Redmi Go The battery on the Xiaomi Redmi Go has 3,000mAh capacity, which is very generous considering the tiny screen and modest chipset. Xiaomi Redmi Go The Xiaomi Redmi Go will go on sale in February at a price of €80 in Europe. Philipines pricing is yet to be confirmed as well as availability in other market...
Post a Comment
Read more

Flipkart, Amazon hit as govt tightens e-commerce norms

The revised e-commerce norms come in the backdrop of several complaints by traders on deep discounts offered by Flipkart and Amazon The government has prohibited e-commerce companies from entering into exclusive deals for products. Tightening e-commerce norms for online retail firms, such as Flipkart and Amazon, the government on Wednesday took a host of steps and barred them from selling products of the companies in which they have stakes. The commerce and industry ministry also prohibited e-commerce companies from entering into exclusive deals for products. “An entity having equity participation by e-commerce marketplace entity or its group companies, or having control on its inventory by e-commerce marketplace entity or its group companies, will not be permitted to sell its products on the platform run by such marketplace entity,” the ministry said. Besides, the revised policy on FDI in e-commerce said that services should be provided by e-commerce marketplace entity o...
Post a Comment
Read more