Skip to main content

Major shift in smartphone market, OnePlus overtakes Apple to become the top choice for premium users

A comprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands.
A Aomprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands. In the latest survey conducted in New Delhi, Mumbai, Pune, Hyderabad, and Chennai across different sections society viz., students, professionals and teens – it has been stated that consumers are now looking at premium smartphone brands as an ‘extension of their lifestyle’ or something that ‘make them feel more powerful’.
In a more interesting revelation, it has pointed out that OnePlus has emerged as the top choice of smartphones in the Indian market, overtaking Apple’s iPhone and Samsung. In the survey conducted, 59% of the participants of the age group of 18-32 are now eyeing OnePlus more than iPhone – which leads it to be the brand of choice for buyers seeking premium smartphones.
As per the study, even the age group above 40, is showing significant interest in OnePlus, with 15% of the total participants favouring it. The result points out the increasing brand influence of OnePlus, which is a distressing sign for other premium brands of smartphone in the country.
Most users showcase the significant amount of brand loyalty, when it comes to smartphone, the study stated. However, there is a small percentage that is looking to switch brands. While Apple happened to be the brand of choice for the existing OnePlus (6 per cent) and Oppo (18 per cent) users. OnePlus is gaining popularity across users from brands like Apple (6 per cent), Samsung ( 15 per cent) and Vivo (16 per cent). Even though small, a percentage of Apple users are also looking to shift to OnePLus.
Interestingly, in the premium smartphone user’s segment who have phones costing over Rs 50,000 – a whopping 12% are looking to shift to OnePlus.
The CMR MICI survey also points out that upgrades in design, performance, exceptional speed and enhanced gaming experience is what is driving the smartphone market these days. Nearly 83% of those who participated in the survey are looking to upgrade their smartphones every 1-2 years. Most of whom are looking for phones with features like in-screen fingerprint sensor, wireless charging and Virtual reality support. Many are looking to change their phones because of some recurring technical problem.



Labels:

Comments

Post a Comment

Popular posts from this blog

Cannot Wait for Dark Mode on WhatsApp? Here is How to Enable it on Android and iOS

What good is an app that doesn’t do a Dark Mode these days? Facebook Messenger does it, Amazon Kindle app has it and even the next iterations of the iOS and Android operating systems are focusing extensively on the darker side of things. That does make us wonder why the details about the final release of the much-awaited Dark Mode on WhatsApp for Android and iOS devices is still not confirmed. The most popular instant messaging app in the world may be rolling out a stream of updates and new features with very beta and final release over the past few month, but it could just be that it is waiting for the final release of iOS 13 and Android Q to roll out the Dark Mode goodness. However, if you really don’t want to wait, there are workarounds to get Dark Mode working on WhatsApp on your Android phone or iPhone, right away. If you are using an Android phone, you will need to be running a beta version of Android Q to enable the Dark Mode for WhatsApp. A lot of Android phones...
Post a Comment
Read more

Train 18, Indian Railways first engine-less train, to take passengers to India’s 1st world-class station!

Indian Railways first world-class semi-high speed train set will take passengers to India's first world-class railway station at Habibganj! While Train 18 is expected to roll out this month, the redevelopment work at Habibganj railway station is expected to be over by December end this year. From January 2019,  Indian Railways ’ first engine-less train – Train 18 – will most likely replace India’s fastest Shatabdi Express on the Delhi-Bhopal route. What makes this development more special is the fact that the final destination of the Delhi-Bhopal Shatabdi Express is Habibganj – the first Indian Railways station that is being developed as a world-class transit hub. To put it simply, Indian Railways first world-class semi-high speed train set will take passengers to India’s first world-class railway station at Habibganj! While Train 18 is expected to roll out this month, the redevelopment work at Habibganj railway station is expected to be over by December end this year. Be...
Post a Comment
Read more

Send hike message without internet connection !!!

Hike brings payments, news, and messaging to basic Android phones without mobile data It is not so big news who enjoys jio's sim but it news for who want to send messages without using internet..!! It sounds like crazy but india is so lat beacuse some even african countrys are sending FB message without using internet. So how it's possible let's see... Mobile messaging service Hike just launched Total, a new service that lets Android users in India make payments to businesses and transfer money, read news, book train tickets, and chat with their contacts on the platform – all without mobile data. The company, which claims 100 million users on its platform, has been working for six months on Total, with the aim of making basic services available to people who are yet to experience the mobile web for the first time – and eventually get them online to experience the full suite of Hike Messenger’s services. And it’s actually rather ingenious. Speaking to TNW, CEO Kavin M...
Post a Comment
Read more