Skip to main content

Major shift in smartphone market, OnePlus overtakes Apple to become the top choice for premium users

A comprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands.
A Aomprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands. In the latest survey conducted in New Delhi, Mumbai, Pune, Hyderabad, and Chennai across different sections society viz., students, professionals and teens – it has been stated that consumers are now looking at premium smartphone brands as an ‘extension of their lifestyle’ or something that ‘make them feel more powerful’.
In a more interesting revelation, it has pointed out that OnePlus has emerged as the top choice of smartphones in the Indian market, overtaking Apple’s iPhone and Samsung. In the survey conducted, 59% of the participants of the age group of 18-32 are now eyeing OnePlus more than iPhone – which leads it to be the brand of choice for buyers seeking premium smartphones.
As per the study, even the age group above 40, is showing significant interest in OnePlus, with 15% of the total participants favouring it. The result points out the increasing brand influence of OnePlus, which is a distressing sign for other premium brands of smartphone in the country.
Most users showcase the significant amount of brand loyalty, when it comes to smartphone, the study stated. However, there is a small percentage that is looking to switch brands. While Apple happened to be the brand of choice for the existing OnePlus (6 per cent) and Oppo (18 per cent) users. OnePlus is gaining popularity across users from brands like Apple (6 per cent), Samsung ( 15 per cent) and Vivo (16 per cent). Even though small, a percentage of Apple users are also looking to shift to OnePLus.
Interestingly, in the premium smartphone user’s segment who have phones costing over Rs 50,000 – a whopping 12% are looking to shift to OnePlus.
The CMR MICI survey also points out that upgrades in design, performance, exceptional speed and enhanced gaming experience is what is driving the smartphone market these days. Nearly 83% of those who participated in the survey are looking to upgrade their smartphones every 1-2 years. Most of whom are looking for phones with features like in-screen fingerprint sensor, wireless charging and Virtual reality support. Many are looking to change their phones because of some recurring technical problem.



Labels:

Comments

Post a Comment

Popular posts from this blog

Top 10 trending phones of week 24

At a time when the number 1 and 2 remain the same as last week, a new number 3 is still exciting news. That would be the Samsung Galaxy J6, climbing two spots to join the Redmi Note 5 Pro and the Mi 8 on the podium. The OnePlus 6 seems to be bolted in fourth - that's its third week in there after claiming the top spot 4 weeks ago and quickly slipping into second the following one. The biggest gainer this week has to be the Redmi S2 (a.k.a. Redmi Y2) - entering the chart last week in 9th, it's now all the way up in 5th. The Galaxy A6+ (2018) is the second Samsung to climb two spots and we now find it in 6th, nudging the Nokia X6 into 7th. The Redmi Note 5 returns to the Top 10 in 8th spot after being absent for a couple of weeks, and long-time champion from a while back Galaxy J7 Prime makes a surprise appearance in 10th. In between them, we find the Oppo F7, cautiously advancing one spot ahead of its tenth last week. Xiaomi Redmi Note 5 Pro RANK: 1 WA...
Post a Comment
Read more

Flipkart, Amazon hit as govt tightens e-commerce norms

The revised e-commerce norms come in the backdrop of several complaints by traders on deep discounts offered by Flipkart and Amazon The government has prohibited e-commerce companies from entering into exclusive deals for products. Tightening e-commerce norms for online retail firms, such as Flipkart and Amazon, the government on Wednesday took a host of steps and barred them from selling products of the companies in which they have stakes. The commerce and industry ministry also prohibited e-commerce companies from entering into exclusive deals for products. “An entity having equity participation by e-commerce marketplace entity or its group companies, or having control on its inventory by e-commerce marketplace entity or its group companies, will not be permitted to sell its products on the platform run by such marketplace entity,” the ministry said. Besides, the revised policy on FDI in e-commerce said that services should be provided by e-commerce marketplace entity o...
Post a Comment
Read more

Zero: Katrina Kaif makes for a ravishing bride and we can't take our eyes off her. See pic

Katrina Kaif is busy shooting for Aanand L Rai's Zero, which stars Shah Rukh Khan and Anushka Sharma. The Jagga Jasoos actress posted a photo of herself from the sets, dressed in bridal wear. In the photo, we can see the actress wearing a peach lehenga. Heavy earrings and a nose ring complete her attire. So, we're guessing there's a wedding scene in the film. Katrina is playing an actress in the film, who struggles with alcoholism. SRK is playing the role of a dwarf. "While everyone thinks that only Shah Rukh Khan has a special role in the film with a disability, they will be surprised to know that Anushka and Katrina's characters also face various challenges. While everyone knows Katrina plays a diva, nobody knows that she is also an alcoholic in the film. She battles with alcoholism, which affects her life in various ways. Anushka, on the other hand plays a struggling scientist. The makers are trying to keep these details a secret because they don't...
Post a Comment
Read more