Skip to main content

Major shift in smartphone market, OnePlus overtakes Apple to become the top choice for premium users

A comprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands.
A Aomprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands. In the latest survey conducted in New Delhi, Mumbai, Pune, Hyderabad, and Chennai across different sections society viz., students, professionals and teens – it has been stated that consumers are now looking at premium smartphone brands as an ‘extension of their lifestyle’ or something that ‘make them feel more powerful’.
In a more interesting revelation, it has pointed out that OnePlus has emerged as the top choice of smartphones in the Indian market, overtaking Apple’s iPhone and Samsung. In the survey conducted, 59% of the participants of the age group of 18-32 are now eyeing OnePlus more than iPhone – which leads it to be the brand of choice for buyers seeking premium smartphones.
As per the study, even the age group above 40, is showing significant interest in OnePlus, with 15% of the total participants favouring it. The result points out the increasing brand influence of OnePlus, which is a distressing sign for other premium brands of smartphone in the country.
Most users showcase the significant amount of brand loyalty, when it comes to smartphone, the study stated. However, there is a small percentage that is looking to switch brands. While Apple happened to be the brand of choice for the existing OnePlus (6 per cent) and Oppo (18 per cent) users. OnePlus is gaining popularity across users from brands like Apple (6 per cent), Samsung ( 15 per cent) and Vivo (16 per cent). Even though small, a percentage of Apple users are also looking to shift to OnePLus.
Interestingly, in the premium smartphone user’s segment who have phones costing over Rs 50,000 – a whopping 12% are looking to shift to OnePlus.
The CMR MICI survey also points out that upgrades in design, performance, exceptional speed and enhanced gaming experience is what is driving the smartphone market these days. Nearly 83% of those who participated in the survey are looking to upgrade their smartphones every 1-2 years. Most of whom are looking for phones with features like in-screen fingerprint sensor, wireless charging and Virtual reality support. Many are looking to change their phones because of some recurring technical problem.



Comments

Popular posts from this blog

Wannabe cars of India; From Maruti Vitara Brezza to Jeep Compass, to Bolero-Pajero & more

The Indian car market is full of modified cars. While some of them are modified with elegance and really look unique, many others are modified to look like various other cars. We bring you five such modified cars. Maruti Vitara Brezza – Jeep Compass The Maruti Vitara Brezza is the largest selling utility vehicle in India. The sub 4-meter compact SUV has a lot of buyers and many of them have modified the car to look like Land Rovers. After the launch of Jeep Compass in the Indian market, many Vitara Brezza owners have swapped the front grille of the Brezza with the iconic 7-slat grille of the Jeep. It sure looks good and different but too wannabe, we think. Mahindra Bolero – Mitsubishi Pajero The Mahindra Bolero used to be the top-selling UV in the Indian market before the arrival of the Maruti Brezza. The rugged SUV is quite popular in Tier II and Tier III cities of India. The Mitsubishi Pajero too has quite a fan following in India. The Pajero SFX became extr...

Whatsapp Admin

Whatsapp Admin       Facebook-owned WhatsApp is likely to give group administrators more powers where they will be able to restrict all other members from sending text messages, photographs, videos, GIFs, documents or voice messages in case the admin thinks so. According to WABetaInfo, a fan site that tests new WhatsApp features early, the popular mobile messaging platform has submitted the “Restricted Groups” setting via Google Play Beta Programme in the version 2.17.430. The “Restricted Groups” setting can only be activated by group admininstrators. Administrators can keep sharing media and chatting as normal as they restrict other members. Once restricted, other members will simply have to read their messages and will not be able to respond. They will have to use the “ Message Admin ” button to post a message or share media to the group. The message will need to be approved by the administrator before going through to the rest of the group. “A group can be restricted ...

How to book Indian Railways tickets on new IRCTC website; Explained in 8 easy steps

Recently, the e-ticketing arm of Indian Railways i.e., Indian Railway Catering and Tourism Corporation (IRCTC) modernized its official website. Now, a new version of the official website, in its beta form, is available for passengers to try. June 4, 2018 12:38 PM The revamped IRCTC website boasts of several passenger-friendly measures, the coolest of which is the latest software that predicts the chances of your waitlisted ticket getting confirmed. New IRCTC next-generation e-ticketing website: Recently, the e-ticketing arm of Indian Railways i.e., Indian Railway Catering and Tourism Corporation (IRCTC) modernized its official website. Now, a new version of the official website, in its beta form, is available for passengers to try. The revamped IRCTC website boasts of several passenger-friendly measures, the coolest of which is the latest software that predicts the chances of your waitlisted ticket getting confirmed. While other railway portals already offer a simi...