Skip to main content

Major shift in smartphone market, OnePlus overtakes Apple to become the top choice for premium users

A comprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands.
A Aomprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands. In the latest survey conducted in New Delhi, Mumbai, Pune, Hyderabad, and Chennai across different sections society viz., students, professionals and teens – it has been stated that consumers are now looking at premium smartphone brands as an ‘extension of their lifestyle’ or something that ‘make them feel more powerful’.
In a more interesting revelation, it has pointed out that OnePlus has emerged as the top choice of smartphones in the Indian market, overtaking Apple’s iPhone and Samsung. In the survey conducted, 59% of the participants of the age group of 18-32 are now eyeing OnePlus more than iPhone – which leads it to be the brand of choice for buyers seeking premium smartphones.
As per the study, even the age group above 40, is showing significant interest in OnePlus, with 15% of the total participants favouring it. The result points out the increasing brand influence of OnePlus, which is a distressing sign for other premium brands of smartphone in the country.
Most users showcase the significant amount of brand loyalty, when it comes to smartphone, the study stated. However, there is a small percentage that is looking to switch brands. While Apple happened to be the brand of choice for the existing OnePlus (6 per cent) and Oppo (18 per cent) users. OnePlus is gaining popularity across users from brands like Apple (6 per cent), Samsung ( 15 per cent) and Vivo (16 per cent). Even though small, a percentage of Apple users are also looking to shift to OnePLus.
Interestingly, in the premium smartphone user’s segment who have phones costing over Rs 50,000 – a whopping 12% are looking to shift to OnePlus.
The CMR MICI survey also points out that upgrades in design, performance, exceptional speed and enhanced gaming experience is what is driving the smartphone market these days. Nearly 83% of those who participated in the survey are looking to upgrade their smartphones every 1-2 years. Most of whom are looking for phones with features like in-screen fingerprint sensor, wireless charging and Virtual reality support. Many are looking to change their phones because of some recurring technical problem.



Labels:

Comments

Post a Comment

Popular posts from this blog

Cannot Wait for Dark Mode on WhatsApp? Here is How to Enable it on Android and iOS

What good is an app that doesn’t do a Dark Mode these days? Facebook Messenger does it, Amazon Kindle app has it and even the next iterations of the iOS and Android operating systems are focusing extensively on the darker side of things. That does make us wonder why the details about the final release of the much-awaited Dark Mode on WhatsApp for Android and iOS devices is still not confirmed. The most popular instant messaging app in the world may be rolling out a stream of updates and new features with very beta and final release over the past few month, but it could just be that it is waiting for the final release of iOS 13 and Android Q to roll out the Dark Mode goodness. However, if you really don’t want to wait, there are workarounds to get Dark Mode working on WhatsApp on your Android phone or iPhone, right away. If you are using an Android phone, you will need to be running a beta version of Android Q to enable the Dark Mode for WhatsApp. A lot of Android phones...
Post a Comment
Read more

Why everyone’s buying Royal Enfield motorcycles: 10 BIG reasons!

India is the largest two-wheeler market in the world. Even though premium bikes – priced above Rs. 1 lakh – account for only 5% of total sales, the numbers are rising. In the last fiscal, sales figures of premium bikes comprised over 1 million units. The major highlight here is that Royal Enfield models accounted for more than 80% of the total sales of premium motorcycles. So, what makes Royal Enfield motorcycles such a great success? Let’s find out. The brand Royal Enfield is the oldest two-wheeler manufacturer in the entire world. It’s even older than Harley Davidson. Hence, this brand enjoys quite a legacy. Thanks to the high charm on offer, it benefits from an almost cult following. The old school design and the thump for the RE engines are a favourite of many motorcycle aficionados. Much more reliable While Royal Enfield motorcycles have been infamous for not being too reliable, the recent crop of bikes is much more reliable than their predecessors. True, so...
Post a Comment
Read more

Airtel is offering free Hello Tunes to prepaid, postpaid users: Here’s how to get it

Airtel customers can now set their favourite songs as Hello Tunes for free through Wynk Music app(REUTERS) Airtel continues to offer freebies to its users under ‘Airtel Thanks’ programme. The latest is free Hello Tunes for its postpaid and prepaid customers. The benefit is available to all Airtel customers with plans of Rs 129 and above. Airtel users can get a new Hello Tune via the company’s Wynk music application. Users can change their Hello Tune as many times they want. Users, however, will have to renew the ‘Hello Tunes’ subscription through Wynk Music every 30 days. With the latest bundle, users will no longer have to pay monthly subscription charge of Rs 36 for caller tunes. How to get free Hello Tunes Step 1: Airtel users need to download the latest version of Wynk Music or update the existing app to the latest version. Step 2: Open the app, tap on ‘Hello Tunes’ icon on the top right hand corner of the screen. Step 3: Choose the song and set it as Hello T...
Post a Comment
Read more