Skip to main content

Major shift in smartphone market, OnePlus overtakes Apple to become the top choice for premium users

A comprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands.
A Aomprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands. In the latest survey conducted in New Delhi, Mumbai, Pune, Hyderabad, and Chennai across different sections society viz., students, professionals and teens – it has been stated that consumers are now looking at premium smartphone brands as an ‘extension of their lifestyle’ or something that ‘make them feel more powerful’.
In a more interesting revelation, it has pointed out that OnePlus has emerged as the top choice of smartphones in the Indian market, overtaking Apple’s iPhone and Samsung. In the survey conducted, 59% of the participants of the age group of 18-32 are now eyeing OnePlus more than iPhone – which leads it to be the brand of choice for buyers seeking premium smartphones.
As per the study, even the age group above 40, is showing significant interest in OnePlus, with 15% of the total participants favouring it. The result points out the increasing brand influence of OnePlus, which is a distressing sign for other premium brands of smartphone in the country.
Most users showcase the significant amount of brand loyalty, when it comes to smartphone, the study stated. However, there is a small percentage that is looking to switch brands. While Apple happened to be the brand of choice for the existing OnePlus (6 per cent) and Oppo (18 per cent) users. OnePlus is gaining popularity across users from brands like Apple (6 per cent), Samsung ( 15 per cent) and Vivo (16 per cent). Even though small, a percentage of Apple users are also looking to shift to OnePLus.
Interestingly, in the premium smartphone user’s segment who have phones costing over Rs 50,000 – a whopping 12% are looking to shift to OnePlus.
The CMR MICI survey also points out that upgrades in design, performance, exceptional speed and enhanced gaming experience is what is driving the smartphone market these days. Nearly 83% of those who participated in the survey are looking to upgrade their smartphones every 1-2 years. Most of whom are looking for phones with features like in-screen fingerprint sensor, wireless charging and Virtual reality support. Many are looking to change their phones because of some recurring technical problem.



Labels:

Comments

Post a Comment

Popular posts from this blog

Exynos Galaxy S10 visits GeekBench, still behind the iPhone XS in single-core test

The Samsung Galaxy S10 has been spotted on GeekBench and the numbers are in. This time, it's the Exynos 9820 variant for South Korea (SM-G973N), and there are notable differences with the previously seen results from the S10+  in Snapdragon 855 trim . The single-core result, in particular, is far ahead of any other chip in the Android world - the current Kirin 980 (around the 3400s) and Snapdragon 845 (ballpark is in 2400s) are no match for the next-gen Exynos, and early Snapdragon 855 figures are much lower too (3400-3550 depending on who you ask). In fact, the older Exynos 9810 gets closest, posting single core results upwards of 3600 and into the high 3700s under the right conditions. Even so, the iPhone XS remains out of reach. GeekBench 4.1 (single-core) Higher is better Sort by Label Sort by Value Apple iPhone XS Max 4777 Samsung Galaxy S10 (E9820) 4382 Samsung Galaxy S9+ 3771 Samsung Galaxy Note9 3642 Samsung Galaxy S10+ (S855) 3413 Huawei Mate 20 Pro 329...
Post a Comment
Read more

Bata to pay ₹9,000 fine for charging ₹3 for a paper bag

The Chandigarh Consumer Commission recently ordered Bata India Ltd to pay  ₹ 9,000 in fine for charging   ₹ 3 from a customer for a paper bag to carry the shoebox. Legal experts say the order is legally valid across the country and that stores cannot charge consumers additional charges for the bag if the product is purchased from the same store. The forum's order came on a complaint filed by a consumer, Dinesh Prasad Raturi. Raturi told the consumer panel that he had purchased a pair of shoes on February 5 from the shoe store located in Sector 22D. The store charged  ₹ 402, which also included cost for the bag. Raturi contested that by charging him for the bag, Bata was also endorsing its brand on the bag which was not justified. Raturi sought a refund of  ₹ 3 and compensation for deficiency in services. The forum slammed Bata for charging an additional amount for the paper bag. The forum ordered that a customer cannot be compelled to pay for...
Post a Comment
Read more

Google Will Pay Apple $9 Billion In 2018, And $12 Billion In 2019 As Default Search In Safari

Google might be the king of search right now, but it's not an easy task staying at the top. Aside from being efficient enough to convince users to come to them, Google also occasionally has to make sacrifices. Sometimes, that's a $9 billion sacrifice to maintain its monopoly. According to a Business Insider report, courtesy of Goldman Sachs analyst Rod Hall, Google will pay Apple approximately Rs 65,000 crore in 2018 in order to remain the Safari browser's default search engine. That number will also climb to $12 billion in 2019 (approximately Rs 87,000 crore). If that seems like an unreasonable amount to pay for such intangible benefits, think again. After all, Safari is the default browser on everything from the iPhone, to the iPad and Mac. A lot of those users actually prefer Apple's browser to other options, meaning Google would in turn be generating a really high amount of ad revenue from searches. According to Goldman Sachs, the fee Google pays ends up be...
Post a Comment
Read more