Skip to main content

Major shift in smartphone market, OnePlus overtakes Apple to become the top choice for premium users

A comprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands.
A Aomprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands. In the latest survey conducted in New Delhi, Mumbai, Pune, Hyderabad, and Chennai across different sections society viz., students, professionals and teens – it has been stated that consumers are now looking at premium smartphone brands as an ‘extension of their lifestyle’ or something that ‘make them feel more powerful’.
In a more interesting revelation, it has pointed out that OnePlus has emerged as the top choice of smartphones in the Indian market, overtaking Apple’s iPhone and Samsung. In the survey conducted, 59% of the participants of the age group of 18-32 are now eyeing OnePlus more than iPhone – which leads it to be the brand of choice for buyers seeking premium smartphones.
As per the study, even the age group above 40, is showing significant interest in OnePlus, with 15% of the total participants favouring it. The result points out the increasing brand influence of OnePlus, which is a distressing sign for other premium brands of smartphone in the country.
Most users showcase the significant amount of brand loyalty, when it comes to smartphone, the study stated. However, there is a small percentage that is looking to switch brands. While Apple happened to be the brand of choice for the existing OnePlus (6 per cent) and Oppo (18 per cent) users. OnePlus is gaining popularity across users from brands like Apple (6 per cent), Samsung ( 15 per cent) and Vivo (16 per cent). Even though small, a percentage of Apple users are also looking to shift to OnePLus.
Interestingly, in the premium smartphone user’s segment who have phones costing over Rs 50,000 – a whopping 12% are looking to shift to OnePlus.
The CMR MICI survey also points out that upgrades in design, performance, exceptional speed and enhanced gaming experience is what is driving the smartphone market these days. Nearly 83% of those who participated in the survey are looking to upgrade their smartphones every 1-2 years. Most of whom are looking for phones with features like in-screen fingerprint sensor, wireless charging and Virtual reality support. Many are looking to change their phones because of some recurring technical problem.



Labels:

Comments

Post a Comment

Popular posts from this blog

Paul Allen: Microsoft co-founder and billionaire dies aged 65

Paul Allen, who co-founded Microsoft, has died aged 65 from complications of non-Hodgkin's lymphoma. He had revealed the disease's return only two weeks ago, after previously being treated for it in 2009. He had said he and his doctors were "optimistic" about treatment. His Microsoft co-founder Bill Gates said: "I am heartbroken by the passing of one of my oldest and dearest friends... Personal computing would not have existed without him." In a statement confirming his death on Monday afternoon, his sister Jody described the businessman as a "remarkable individual on every level". "Paul's family and friends were blessed to experience his wit, warmth, his generosity and deep concern. For all the demands on his schedule, there was always time for family and friends," the statement said. "At this time of loss and grief for us - and so many others - we are profoundly grateful for the care and concern he demonstrated...
Post a Comment
Read more

Redmi Note 7 India Launch Date Confirmed, Xiaomi's Latest Will Launch on February 28

Redmi Note 7 is powered by Qualcomm Snapdragon 660 SoC It supports Super Night Scene Mode for low-light photography Redmi Note 7 has Quick Charge 4 support for fast charging The Redmi Note 7 is one of the most hotly anticipated smartphones from Xiaomi, and after making an impressive debut in the Chinese market, the smartphone is all set to arrive in India. Xiaomi on Thursday revealed that the Redmi Note 7 will be launched in India on February 28, and the company has already kicked off the registration process for purchasing tickets for the launch event. Xiaomi has been teasing the Redmi Note 7's India launch for quite some time and it finally made the launch date official via a tweet today. The Redmi Note7 was launched in January, packing capable hardware and bringing an attractive design at a competitive price point in typical  Xiaomi  fashion. The smartphone quickly became a major hit as the company reportedly sold 1 million units of the...
Post a Comment
Read more

Redmi Go officially debuts, will cost just 4999

Xiaomi's first Android Go smartphone is official. The Redmi Go is based on Android 8.1 Oreo (Go Edition), comes in Black and Blue, and is heading to Europe and the Philippines in February. The phone packs a modest 5" 1280x720px LCD of the conventional 16:9 aspect, an 8MP main camera with LED flash and a 5MP selfie snapper. The Redmi Go is powered by a Snapdragon 425 with four Cortex-A53 cores running at 1.4GHz. There's 1GB of RAM and either 8GB or 16GB of storage, which can be expanded with a microSD card. The Redmi Go actually employs a hybrid slot so you can choose between extra storage and dual SIM support, but can't have both. XIaomi Redmi Go The battery on the Xiaomi Redmi Go has 3,000mAh capacity, which is very generous considering the tiny screen and modest chipset. Xiaomi Redmi Go The Xiaomi Redmi Go will go on sale in February at a price of €80 in Europe. Philipines pricing is yet to be confirmed as well as availability in other market...
Post a Comment
Read more