Skip to main content

Major shift in smartphone market, OnePlus overtakes Apple to become the top choice for premium users

A comprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands.
A Aomprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands. In the latest survey conducted in New Delhi, Mumbai, Pune, Hyderabad, and Chennai across different sections society viz., students, professionals and teens – it has been stated that consumers are now looking at premium smartphone brands as an ‘extension of their lifestyle’ or something that ‘make them feel more powerful’.
In a more interesting revelation, it has pointed out that OnePlus has emerged as the top choice of smartphones in the Indian market, overtaking Apple’s iPhone and Samsung. In the survey conducted, 59% of the participants of the age group of 18-32 are now eyeing OnePlus more than iPhone – which leads it to be the brand of choice for buyers seeking premium smartphones.
As per the study, even the age group above 40, is showing significant interest in OnePlus, with 15% of the total participants favouring it. The result points out the increasing brand influence of OnePlus, which is a distressing sign for other premium brands of smartphone in the country.
Most users showcase the significant amount of brand loyalty, when it comes to smartphone, the study stated. However, there is a small percentage that is looking to switch brands. While Apple happened to be the brand of choice for the existing OnePlus (6 per cent) and Oppo (18 per cent) users. OnePlus is gaining popularity across users from brands like Apple (6 per cent), Samsung ( 15 per cent) and Vivo (16 per cent). Even though small, a percentage of Apple users are also looking to shift to OnePLus.
Interestingly, in the premium smartphone user’s segment who have phones costing over Rs 50,000 – a whopping 12% are looking to shift to OnePlus.
The CMR MICI survey also points out that upgrades in design, performance, exceptional speed and enhanced gaming experience is what is driving the smartphone market these days. Nearly 83% of those who participated in the survey are looking to upgrade their smartphones every 1-2 years. Most of whom are looking for phones with features like in-screen fingerprint sensor, wireless charging and Virtual reality support. Many are looking to change their phones because of some recurring technical problem.



Labels:

Comments

Post a Comment

Popular posts from this blog

Vivo X20 Dreamy Pink Version Priced at 2,998 Yuan (~$465) Will be Available on Pre-Sale from Tomorrow

Vivo was launched in October 2017 in three color choices like Gold, Rose Gold and Matte Black. Soon after making the smartphone available for buying in China, the X20 was available in various color choices such as  Black/Gold ,  Blue  and  Red . On its official Weibo account,  Vivo  has confirmed that it will start the pre-sale of the Dreamy Pink color from Jan. 16 in China The images of the new Pink edition of the Vivo X20 shows that this color variant is different from the Rose Gold model that also a slightly pinkish appeal. Targeted towards the women, the Pink Vivo X20 carries a pricing of 2,998 Yuan (~$465). Apart from different color variants for the Vivo X20, the company launched it in various special edition models such as Swarovski Gift Box version, King of Glory Edition and FIFA World Cup Edition As far as the specifications of the Pink colored Vivo X20 is concerned, it will be coming with the same hardware that is available on ...
Post a Comment
Read more

WhatsApp launches new update, find out what it is

What's app  has once again come out with yet another update for its users. The messaging app has rolled out a subtle change that will encourage users to make video calls instead of voice calls. WhatsApp has released a beta update that introduces a new video call switch button. It appears when you’re in the middle of a WhatsApp voice call, and tapping it will send a request to the person you’re talking to, asking if they want to switch from voice to video. Previously, users had to cut the call to switch from a voice call to a video call. As per the report on WABetaInfo, the feature currently works on Android devices with Android 6.0 and above. WhatsApp in its previous beta version had rolled out features like Facebook stickers, a new layout for the GIF button and option to manage groups by demoting or removing members from the group. The messaging app has also hinted at group voice and video calls on the app. An option to reply privately to a group member was also seen in one of the...
Post a Comment
Read more

Looking for the best selfie camera smartphones? From Redmi Y2 to Vivo V11, here's our list

Taking a selfie is one of the tasks that our smartphones have to perform on daily basis and if you are looking for the best selfie camera smartphones in India, gere are our top picks from Redmi Y2 to Vivo V11.Just click on image and know more about that. And you also buy this here just click on picture. Smartphones have become one of the most essential parts of our lives and in India, we have seen a tremendous amount of smartphones being launched, handsets going out of stock within seconds of their sales and new technologies being introduced to premium smartphones while some of them making it to the budget segment. Along with performance credentials and multimedia consumption, camera is one prospect on which a buyer judges all its options when buying a new smartphone and if you are looking for the best selfie camera smartphones in India across price range, here we are with the top picks of popular selfie camera smartphones which also come with a great overall ...
Post a Comment
Read more