Skip to main content

Major shift in smartphone market, OnePlus overtakes Apple to become the top choice for premium users

A comprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands.
A Aomprehensive survey across six metro cities of India by CMR Mobile Industry Consumer Insight (MICI) has provided an interesting profile of changing consumer preference and interests when it comes to premium smartphone brands. In the latest survey conducted in New Delhi, Mumbai, Pune, Hyderabad, and Chennai across different sections society viz., students, professionals and teens – it has been stated that consumers are now looking at premium smartphone brands as an ‘extension of their lifestyle’ or something that ‘make them feel more powerful’.
In a more interesting revelation, it has pointed out that OnePlus has emerged as the top choice of smartphones in the Indian market, overtaking Apple’s iPhone and Samsung. In the survey conducted, 59% of the participants of the age group of 18-32 are now eyeing OnePlus more than iPhone – which leads it to be the brand of choice for buyers seeking premium smartphones.
As per the study, even the age group above 40, is showing significant interest in OnePlus, with 15% of the total participants favouring it. The result points out the increasing brand influence of OnePlus, which is a distressing sign for other premium brands of smartphone in the country.
Most users showcase the significant amount of brand loyalty, when it comes to smartphone, the study stated. However, there is a small percentage that is looking to switch brands. While Apple happened to be the brand of choice for the existing OnePlus (6 per cent) and Oppo (18 per cent) users. OnePlus is gaining popularity across users from brands like Apple (6 per cent), Samsung ( 15 per cent) and Vivo (16 per cent). Even though small, a percentage of Apple users are also looking to shift to OnePLus.
Interestingly, in the premium smartphone user’s segment who have phones costing over Rs 50,000 – a whopping 12% are looking to shift to OnePlus.
The CMR MICI survey also points out that upgrades in design, performance, exceptional speed and enhanced gaming experience is what is driving the smartphone market these days. Nearly 83% of those who participated in the survey are looking to upgrade their smartphones every 1-2 years. Most of whom are looking for phones with features like in-screen fingerprint sensor, wireless charging and Virtual reality support. Many are looking to change their phones because of some recurring technical problem.



Comments

Popular posts from this blog

Cannot Wait for Dark Mode on WhatsApp? Here is How to Enable it on Android and iOS

What good is an app that doesn’t do a Dark Mode these days? Facebook Messenger does it, Amazon Kindle app has it and even the next iterations of the iOS and Android operating systems are focusing extensively on the darker side of things. That does make us wonder why the details about the final release of the much-awaited Dark Mode on WhatsApp for Android and iOS devices is still not confirmed. The most popular instant messaging app in the world may be rolling out a stream of updates and new features with very beta and final release over the past few month, but it could just be that it is waiting for the final release of iOS 13 and Android Q to roll out the Dark Mode goodness. However, if you really don’t want to wait, there are workarounds to get Dark Mode working on WhatsApp on your Android phone or iPhone, right away. If you are using an Android phone, you will need to be running a beta version of Android Q to enable the Dark Mode for WhatsApp. A lot of Android phones...

WhatsApp Business Account Features Officially Revealed

    WhatsApp Business Account     Features Officially Revealed             New FAQ listing shows WhatsApp Business app is in development WhatsApp earlier said to extend its app for businesses The WhatsApp Business will have a redesigned app icon WhatsApp seems set to launch a standalone app for businesses, which will feature both verified and non-verified profiles. In a new FAQ published on its website, WhatsApp has detailed the Business accounts, including key features and how to distinguish between verified and non-verified profiles. In Asia, organisations have been using WhatsApp as an informal means of coordinating with their clients and customers for the past few years due to the massive popularity of the app. Earlier this year, the business-focused Verified Profiles was officially rolled out, allowing companies (with accounts featuring a tick mark as a sign of authentication) to communicate with users. The Facebook-owned com...

Google Will Pay Apple $9 Billion In 2018, And $12 Billion In 2019 As Default Search In Safari

Google might be the king of search right now, but it's not an easy task staying at the top. Aside from being efficient enough to convince users to come to them, Google also occasionally has to make sacrifices. Sometimes, that's a $9 billion sacrifice to maintain its monopoly. According to a Business Insider report, courtesy of Goldman Sachs analyst Rod Hall, Google will pay Apple approximately Rs 65,000 crore in 2018 in order to remain the Safari browser's default search engine. That number will also climb to $12 billion in 2019 (approximately Rs 87,000 crore). If that seems like an unreasonable amount to pay for such intangible benefits, think again. After all, Safari is the default browser on everything from the iPhone, to the iPad and Mac. A lot of those users actually prefer Apple's browser to other options, meaning Google would in turn be generating a really high amount of ad revenue from searches. According to Goldman Sachs, the fee Google pays ends up be...