Google might be the king of search right now, but it's not an easy task staying at the top. Aside from being efficient enough to convince users to come to them, Google also occasionally has to make sacrifices. Sometimes, that's a $9 billion sacrifice to maintain its monopoly. According to a Business Insider report, courtesy of Goldman Sachs analyst Rod Hall, Google will pay Apple approximately Rs 65,000 crore in 2018 in order to remain the Safari browser's default search engine. That number will also climb to $12 billion in 2019 (approximately Rs 87,000 crore). If that seems like an unreasonable amount to pay for such intangible benefits, think again. After all, Safari is the default browser on everything from the iPhone, to the iPad and Mac. A lot of those users actually prefer Apple's browser to other options, meaning Google would in turn be generating a really high amount of ad revenue from searches. According to Goldman Sachs, the fee Google pays ends up be...
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