WhatsApp Business Account Features Officially Revealed

New FAQ listing shows WhatsApp Business app is in development
WhatsApp earlier said to extend its app for businesses
The WhatsApp Business will have a redesigned app icon
WhatsApp seems set to launch a standalone app for businesses, which will feature both verified and non-verified profiles. In a new FAQ published on its website, WhatsApp has detailed the Business accounts, including key features and how to distinguish between verified and non-verified profiles. In Asia, organisations have been using WhatsApp as an informal means of coordinating with their clients and customers for the past few years due to the massive popularity of the app. Earlier this year, the business-focused Verified Profiles was officially rolled out, allowing companies (with accounts featuring a tick mark as a sign of authentication) to communicate with users.
The Facebook-owned company says in the FAQ, "While chatting with businesses, you can check your contact's profile to see which type of account they're using. A verified account has a green checkmark badge in its profile." It adds, "A business account with a grey question mark badge in its profile means the account is using the WhatsApp Business app but hasn't been confirmed nor verified by WhatsApp."
The much talked-about Business app is currently being tested by a private group of testers and the company will introduce it as WhatsApp Business - a standalone app.

Another Euro Crisis? Here's What Markets Are Saying About Italy

Italy’s stocks and bonds came under intense pressure on Friday, with the plunge in the country’s banks wiping $10 billion off their market value. Those who remember the chaos of the euro region’s sovereign debt crisis will be asking, whether this is the start of something much worse. Here’s what financial markets are telling us. Bond Risks The selloff in the nation’s 10-year bonds drove yields up the most since May -- a time when the Five Star Movement and the League parties were forming their coalition, and holding talks with euroskeptics who had floated the idea of leaving the euro area. The good news is that the hard-line rhetoric has faded somewhat, meaning the concern in markets is about the size of Italy’s debt load, rather than the risk that it leaves the currency bloc. This is reflected in Italy’s 10-year yield spread over German bunds. That gauge is hovering at around 270 basis points, still short of the year’s highs of around 323 basis points. A...

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