WhatsApp Business Account Features Officially Revealed
WhatsApp earlier said to extend its app for businesses
The WhatsApp Business will have a redesigned app icon
WhatsApp seems set to launch a standalone app for businesses, which will feature both verified and non-verified profiles. In a new FAQ published on its website, WhatsApp has detailed the Business accounts, including key features and how to distinguish between verified and non-verified profiles. In Asia, organisations have been using WhatsApp as an informal means of coordinating with their clients and customers for the past few years due to the massive popularity of the app. Earlier this year, the business-focused Verified Profiles was officially rolled out, allowing companies (with accounts featuring a tick mark as a sign of authentication) to communicate with users.
The Facebook-owned company says in the FAQ, "While chatting with businesses, you can check your contact's profile to see which type of account they're using. A verified account has a green checkmark badge in its profile." It adds, "A business account with a grey question mark badge in its profile means the account is using the WhatsApp Business app but hasn't been confirmed nor verified by WhatsApp."
The much talked-about Business app is currently being tested by a private group of testers and the company will introduce it as WhatsApp Business - a standalone app.
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